About Us

Welcome to Links Travel & Tours

Born and raised in China, my passion is to share the beauty of both my home country and neighbouring countries with travellers of all backgrounds.

Having travelled extensively throughout China and across the Asia region, our team benefits from extensive knowledge and unrivalled understanding, of the many unique cultures and wonderful places to visit. We ensure that guests are catered for at the very highest level through providing honest travel advice, creating small group tours with guaranteed departures, and tailor-made journeys focused around what you have a passion for.

The destinations we specialise in, and have first-hand experience of, are China, Japan, Vietnam, Cambodia, Laos, South Korea and Sri lanka.

Our offices in Beijing and Tokyo, allow us to provide you with remarkable value for money, comfort throughout your holiday, excellent local service and no unforeseen extra costs.

Please feel free to contact our friendly and dedicated team who are on hand to understand and listen to what you wish for from your holiday of a lifetime.


Helen Li

Why Travel with Links Travel & Tours?

1. Guaranteed Departures

We guarantee your group departure date, offering peace of mind, meaning your tour will not be cancelled.

2. Remarkable Value

Our highly experienced and efficient offices in China and Japan, ensure we have direct contact with hotels, transport companies and guides, removing the need for 3rd parties, so you receive the best value for money.

3. Small Group Tours

We offer small group tours (with guaranteed departures), up to a maximum of 20 people, to ensure each and every one of our valued customers get the very most from their holiday, and are extremely well looked after.

4. Tailor-Made Journeys

For the very best tailor-made holiday, our Personal Travel Advisers will listen to what you wish from your holiday and offer advice to help you get the most from your time away. They will then design an itinerary that truly matches your needs.

5. Excellent Customer Service

We proudly boast a customer satisfaction rate of 98%, and, as we are staffed by friendly, efficient and dedicated experts in the field, we are happy to say we work to ensure your holiday is as smooth and pleasant as possible. Read testimonials.

6. Unrivalled, Specialist Local Knowledge

Along with our owner Helen Li, we have a dedicated product team who were either born in , or have travelled extensively in the destinations, providing the very best advice & products suitable for your preferred holiday.

7. Award Winning Guides

We carefully select our guides to ensure your travels are as informative and as enjoyable as possible, many of whom have won awards for their committed services.

8. Careful Selection Of Quality Hotels

All our group tour accommodation is in 4 star hotels in prime locations. We look carefully at service, food and amenities to ensure your holiday is as enjoyable as possible. You can also upgrade to 5 star properties on private tours and tailor-made journeys.

9. No Hidden Costs

We believe in transparency, so our quotations include a comprehensive list of tour inclusions. We can proudly guarantee the price will not change upon the booking of the holiday.

10. Carefully Selected Local Restaurants

We appreciate the importance of tasty culinary delights, so at Links Travel & Tours, we take you to a range of appetising restaurants, all of which provide equally delicious food. Vegetarians and those with any other dietary requirements are also catered for. Please confirm your dietary requirements at the time of booking.

11. Upgrades

We offer a wide range of upgrades on all tours and tailor-made journeys, including flights, hotels, transfers and cruises.

12. Our Bonding Your Confidence


Financial Protection & Associations


atol_logo-299x300The air holiday packages and flights shown are ATOL protected by the Civil Aviation Authority.

Our ATOL number is ATOL 9837. All the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to: www.atol.org.uk/ATOLCertificate”

Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to: www.atol.org.uk/ATOLCertificate


Book with confidence. We are a Member of ABTA, which means you have theABTA_logo_website benefit of ABTA’s assistance and Code of Conduct. All the package and Flight-Plus holidays we sell are covered by a scheme protecting your money if the supplier fails. Other services such as hotels or flights on their own may not be protected and you should ask us what protection is available.

Our ABTA number is Y5295 www.abta.com


If you need more information regarding the government travel advice on destinations, you can go on the Foreign & Commonwealth Office website (FCO): https://www.gov.uk/foreign-travel-advice/china for more information.